URL normalization (or URL canonicalization) is the process by which URLs are modified and standardized in a consistent manner. The goal of the normalization process is to transform a URL into a normalized or canonical URL so it is possible to determine if two syntactically different URLs may be equivalent.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred", version of a web page as part of search engine optimization.